Grief & Gratitude
Branding, App
Grief Counselling
Objective
To create branding for a grief councelling app that would utilise meditation, music therapy and more to support those dealing with grief. This would subsequently lead into the design and development of the app that the consumers would use and the website to advertise and inform.
The Deliverables
1. Full brand package
2. App design
3. Website design and development
Creative Process
1. Research: I conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry
2. Brand Stories: I developed 3 distinct routes and presented them to the client to establsih a preferred look and feel
3. Roll Out: After refining the look and feel I rolled out the relevent brand assets to the client including and guidelines document
4. App Design : I used Figma to design and prototype the look and feel as well as develop the UX/UI
5. Website Design: With all the previous design and development in mind I created a website for the client that informed and advertised the app
Results
The branding and subsequent colaterol accurately reflected the aims of the company with a distinct look and feel that utalised gradients to reflect a 'dark to light' mentality.
