GYMSHARK
Conceptual Campaign, 3D
Retail Sportswear
Objective
To conceptualise a digital campaign for Gymshark as a yearly format for how they would celebrate their store birthdays.
The Deliverables
1. Showcase 3 Design Concepts
2. Create 3D digital Assets
3. Present the concepts to the GS team so they can roll out in-house
Creative Process
1. Discovery call with the HOD at Gymshark
2. Create 3 distinctive routes for application
3. Utilise AI using softweare such as Midjourney and Adobe Fireflies to create 3D imagery
4. Implement these assets into real world contexts using Photoshop to create hi-res mockups
5. Roll out chosen design route
Results
A innovative and distinct digital campaign that embodies the company values of grit and community that can be reused for mulitple years and multiple stores.
