PPL PRS

Objective

To conceptualise and create a digital campaign directed at those in the creative industry for PPL PRS to advertise the importance of music licensing.

Creative Process

1. Research: 5 creative concepts were researched and delivered to the client via presentation

2. Design Development: Once 1 route was selected a overarching campaign presentation was delivered to the client alongide a brand guidelines document

3. Roll Out (Ongoing): Once the 3D character have been developed, the campaign will be rolled out onto social ads and filters and well as all internal and external comms

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Results

The project is ongoing as a freelance 3D illustrator is developing character designs to support this project, however the campaign is due to be rolled out this summer across all internal and external digital communications.